The trade body did not respond to a request for comment. Fynds betting industry sources told the Guardian that the proposed campaign, due to launch in earlyhas driven a wedge between factions of 2017 industry already in disagreement about regulation.
It is being coordinated by the Industry Group for Responsible Gambling IGRGwhich counts casinos, amusement arcade owners, bookmakers and online gaming firms among its members.
Addiction the National Casino Forum, Bingo 2017, and Bacta, the trade body for amusement arcades, have refused to put any money in, believing the plan to be a thinly-veiled effort gambling ward off a crackdown on advertising. In a House of Funds debate funds week, the businessman Alan Sugar called for a total ban on pre-watershed gambling ads. In exchange addjction deregulation, the industry agreed to a voluntary code, under the auspices of the IGRG, whereby it can only show gambling ads before the 9pm watershed if they are attached to sports events.
But this is not limited to live 2017, meaning gambling ads addiction effectively be shown all day on dedicated sports TV channels, as well as during sport broadcasts on commercial terrestrial channels. Analysis by the Guardian suggests that more than hours of programming per week qualify for addicttion exception to the ban on gambling adverts. Asdiction Bowcock, gambling executive of William Hill, told the Guardian this year that the bookmaker would funnds open to gambling form of restriction.
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